More than just technology-based companies such as Google, Baidu, Facebooke, etc., even the e-commerce giants have begun to stand up and label themselves as "artificial intelligence." On September 13, NVIDIA and JD.com announced a strategic cooperation. The two sides will jointly build a joint laboratory to work closely together in the field of artificial intelligence to accelerate the arrival of the era of smart e-commerce. From this year, Alibaba has raised the “Alibaba Cloud†product created in the past to the concept of artificial intelligence, and launched the ET robot in August, claiming that it will export decisions in the fields of transportation, industrial production and health.
"In fact, the basic algorithms of artificial intelligence have been used in Internet companies, including the advertising recommendation system and search algorithms that users are familiar with, all of which are artificial intelligence products." Lin Renxiang, senior analyst of Huichen TMT Internet Research Department, told 21st Century Business Herald Reporter, "For e-commerce companies such as Jingdong, Alibaba, and Amazon, artificial intelligence can improve the efficiency of its own e-commerce, logistics, etc., and it is also beneficial in derivative businesses such as finance and cloud computing. From artificial intelligence. In terms of strength, it is necessary to consider the underlying data and hardware computing resources, technology and application capabilities of the enterprise."
When it comes to artificial intelligence, most people think of high-end unmanned vehicles, robots, etc. However, in more cases, artificial intelligence has actually surrounded each user.
For example, careful users may find that when they start shopping in Jingdong and Taobao, the customer service robot has quietly appeared and can answer some common questions for users; in the past, JD, Alibaba, Amazon They also launched drones or unmanned vehicles to create their own intelligent logistics systems. The visual recognition system of these products is benefited from the upgrade of artificial intelligence technology.
In addition, more applications exist where they are not visible to users. OpTIcal Character RecogniTIon (OCR) technology has been applied to commodity identification filtering of e-commerce companies, which can reduce the labor cost of image review; artificial intelligence applications in smart stores can provide display of different sales scenarios, according to User requirements are processed accordingly.
“Artificial intelligence has begun to fully penetrate into the e-commerce process.†Zhang Chen, CTO of Jingdong Group, pointed out. It is understood that Jingdong Mall's recommendation, search, image recognition, face recognition, clothing matching, and Jingdong Finance's face recognition, ID card identification, bank card identification, etc., all adopt Jingdong's technical achievements in artificial intelligence. . In addition, artificial intelligence has also been deepened in business scenarios such as smart refrigerators, unmanned warehouse visual recognition, drone obstacle recognition, unmanned vehicle perception, smart pricing, and smart sales.
Alibaba's e-commerce business also uses more artificial intelligence products. For example, through artificial intelligence to optimize the dispatch, help the merchant to solve complex service scenarios, replace the manual customer service with intelligent customer service, identify shop violations, and develop unmanned delivery robots.
"At present, the application level of artificial intelligence technology in the e-commerce industry is relatively basic. In addition to customer service robots, there are many applications for product scheduling at the warehouse end and related product push through image recognition." Yi Guan, an entry analyst, Zhao Ziming Telling the 21st Century Business Herald reporter, "From the perspective of future imagination, artificial intelligence will greatly enhance the user's portrait ability after deep learning, and it will be of great significance in terms of advertising classification and small-scale dynamic pricing."
Giants rushing to the beachMarket research firm Markets and Markets believes that with the application of machine learning and natural language processing technology in the media, advertising, retail, financial and other industries, the artificial intelligence market in these areas will exceed $10 billion in the future. The National Development and Reform Commission, together with the Ministry of Science and Technology and the Ministry of Industry and Information Technology, issued the "Three-Year Action Plan for Internet + Artificial Intelligence" to explicitly promote the integration of innovation in the Internet and traditional industries, and strive to form a scale of 100 billion yuan of artificial intelligence market application in 2018.
"The breakthrough in deep learning in the aspect of algorithms, coupled with the large amount of data accumulated by the Internet, has enabled artificial intelligence to achieve breakthroughs in the level of perceived intelligence, bringing about the artificial intelligence boom in recent years, in wind control, identification (face recognition, etc.) There are many applications in the field.†Lin Renxiang pointed out to the 21st Century Business Herald reporter that “the e-commerce giant has a certain foundation in the layout of artificial intelligence, which is first reflected in the amount of data.â€
It is understood that the data of artificial intelligence is not only in volume, but also in dimensions, including social, transaction, user behavior and management. "Alibaba has invested in social platform Weibo, map tool Gaode, plus inherent The e-commerce business makes its data more diversified and has an advantage in the development of artificial intelligence." Lin Renxiang said frankly.
In the specific application of artificial intelligence, e-commerce companies have their own advantages. The first is the inherent e-commerce business, including recommendation algorithms, recommendation engines, process enhancements and so on. For example, regardless of Jingdong, Alibaba or Amazon, smart customer service robots have been launched, which greatly saves labor costs; in the development of drones or unmanned vehicles, e-commerce giants have also made efforts to launch them accordingly. product. In terms of recommended algorithms and engines, Alibaba has a visual artificial intelligence platform DT PAI, which can predict user behavior and industry trends. JD.com has launched the image information platform "Zhong Wei System" and text recognition system to intelligentize the e-commerce system. Reengineering, the system improves operational efficiency.
Secondly, the application of the financial sector, including quantitative transactions in the financial sector, credit reporting and even the development of financial derivatives, can be optimized based on data identification. In addition, artificial intelligence will significantly improve the risk control capabilities of financial products. "The future includes biometrics such as face recognition that will replace traditional password verification methods, which will greatly enhance the security of financial accounts." Lin Renxiang pointed out.
Another application level of artificial intelligence is cloud computing. In this field, Jingdong, Alibaba, and Amazon all involve, but Alibaba and Amazon have larger cloud services and more obvious advantages. Lin Renxiang said frankly that the cooperation between JD and NVIDIA will be more helpful to JD's computing level.
However, Lin Renxiang also stressed that the current artificial intelligence fever does not rule out the existence of factors. "Enterprises' strength in artificial intelligence mainly depends on three components, including the underlying data and hardware computing resources, technologies and applications. The comprehensive strength of these three aspects is the ability of the enterprise's artificial intelligence."
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