According to the China Electronics Consumers Association's 2017 China TV Consumption and 2018 Trend Forecast Report, the sales volume of color TVs in China in 2017 was about 48 million units. Due to various reasons such as panel price increases, the TV industry in 2017 is basically running at a low level. But for Sharp TV, the momentum in 2017 is completely inconsistent with the overall industry trend. Sharp TV's global color TV sales in 2017 is expected to reach 14 million units, while sales in the Chinese market are expected to exceed 10 million units.
2017 is a year of harvest for Sharp TV and has a place in the highly competitive Chinese market. In addition to eye-catching sales, it is also based on accurate forecasts of future product development trends. According to Zhongyikang's data, sales of 60-inch and 70-inch sales and sales in color TV retail sales in 2017 are much higher than other sizes. Sharp TV accounted for 58.8% and 91.7% of the total market share of the 60-inch, 70-inch large-screen TV market, becoming the mainstream choice brand for consumers in the big screen market.
In addition to the accuracy of future trends, there is an indisputable fact that is a good product. On June 6, 2017, Sharp's flagship new product, the S60 all-in-one and the S60U splitter, was released. The appearance of the process is narrow frame design, the thinnest part of the thickness of the machine is only 9.1mm. The use of HDR technology improves the contrast between the picture and the picture, making the picture color closer to the light color in the human eye. The audio is equipped with Dolby Audio and DTS dual decoding, which supports up to 7.1 channels of HD content decoding, and the TV can directly play high-quality two-channel stereo. These configurations and the use of technology have led to an increase in the quality of the products.
In August 2017, Sharp released the first consumer-grade 8K TV in Shanghai, China, Taiwan, Tokyo, and Berlin, Germany - Sharp despised AQUOS 8K TV. Open the 8K ecological layout, from the "father of LCD" to the "father of 8K". In the LCD era, Sharp has been leading the industry in "electronic technology products," and by the time of technology upgrades, Sharp has developed an advanced 8K TV with an amazing resolution of 7680X4320 pixels, which will bring A more immersive audiovisual experience. It is the promotion of these "black technology" products that makes more Chinese users like Sharp, and takes the lead in marketing.
In addition to the release of new products, the marketing strategy of the market, to cater to the Chinese people's buying habits, vigorously develop e-commerce, online promotion. Throughout the year's major shopping festivals, Sharp has also won all the way, from Jingdong 618, Suning 818, Tmall double 11, double 12, Sharp full line of products, almost all "great wins", regardless of sales volume Or sales have achieved impressive results. Of course, in addition to the correct channel selection, the price also has an advantage. After Sharp has obtained the manufacturing capacity of Foxconn, the manufacturing cost of the product is continuously reduced, and this advantage is finally returned to the consumer. Therefore, after Sharp's return, the market share in 2017 is on the rise.
Sharp TV is taking the route of brand rejuvenation, inviting popular stars to serve as star store managers and sponsoring popular pop-up shows. From holding hand Dima Xi as the first star store manager of Jingdong flagship store, to the popular Xiaohua Di Lieba and the addition of boxing champion Zou Shiming, successfully launched the online channel store long day activities, this event got fans A lot of response. Through the star effect, the star and the product are closely linked, this move makes more young people willing to buy Sharp TV. Popular variety shows from the special sponsor of "Run", to the title of "Beautiful House", Sharp TV through the variety of marketing, so that the brand's rejuvenation is more deeply rooted in the hearts of the people. Young consumers have more fun and topicality when they buy TV.
In 2017, Sharp TV is not only a simple return to the Chinese market, but also brings more competitive new products. In the strategy of localization around the Chinese market, it is young and fashionable, allowing consumers to buy TV products. At that time, there was a richer choice of choices. Of course, solid products also helped Sharp to gain a foothold in the highly competitive environment. It is also relying on these various actions to make Sharp once again return to the eyes of ordinary consumers.
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