Chinanews.com client Beijing June 14 (Reporter Wu Tao) The three major operators have stepped into the fourth year, and there are many "long-distance roaming charges canceled" and "international roaming charges are greatly reduced". Pounds are good, mobile phone traffic roaming charges will also be canceled from July 1st, but many mobile phone users report that the monthly phone bill has not decreased, or even increased, why?
Data map: More and more 4G users. The picture shows Shenyang citizens using the 4G network for free on the bus. China News Agency issued in the ocean, the per capita fee has been rising
Mr. Li, who works in Beijing, recently changed his mobile phone package and replaced the original 58 yuan monthly package with a 88 yuan package. "58 yuan includes 1GB of traffic, 150 minutes of free calls; 88 includes 10GB of unlimited speed traffic and 50 minutes of talk." While feeling very "cost-effective", Mr. Li has a doubt: "Why is the call charge more and more? â€
In fact, mobile phone users' monthly calls are increasing. Taking China Mobile as an example, its financial report shows that the average monthly household income (ARPU) in 2015 was 56 yuan, and in 2017 it reached 57.7 yuan. It seems that the change is not big, but the ARPU of 4G users reaches 66.4 yuan. Data show that at the end of 2017, the total number of China Mobile's 4G subscribers was close to 650 million.
The Ministry of Industry and Information Technology also proved the mobile phone user's telephone bills. The latest data shows that from January to April, the three basic telecommunications companies realized mobile communication business revenue of 314.5 billion yuan, a year-on-year increase of 2.6%. In the first four months of 2017, the three basic telecommunications companies realized mobile communication business revenue of 306.6 billion yuan, an increase of 4.5%.
Data Map: The public is using traffic to access the Internet. China News Agency reporter Hou Yushe
Traffic is a big expense
Under the background of speeding up and downs, why do mobile phone users’ phone bills increase? The reporter observed that in the phone bills of mobile phone users, traffic spending accounted for the bulk.
The above-mentioned bills provided by Mr. Li to Zhongxin.com show that of the 88 yuan of call charges, 8 yuan is the voice call fee, and 80 yuan is the traffic charge.
The trend of skyrocketing traffic revenue is also frequently seen in the performance report of operators. For example, China Telecom's 2017 financial report shows that mobile Internet and emerging ICT business revenues increased by 33% and 20% respectively over the previous year, becoming the main driver of revenue growth. In fact, in recent years, China Telecom's mobile Internet business revenue has increased by more than 30% every year, even more than 40%.
The mobile phone Internet business revenue soared in the other two basic operators, and overall, the growth in traffic usage continued.
According to the latest data from the Ministry of Industry and Information Technology, in April 2018, the average mobile Internet access traffic reached 3.41GB in the month, an increase of 154%. In April 2015, the monthly average mobile Internet access traffic exceeded 300MB.
In comparison, from January to April this year, the total number of mobile phone calls to the country was 844.1 billion minutes, down 4.4% year-on-year. From January to April 2015, the national mobile phone outgoing call duration was 937.4 billion minutes. This means that the length of the mobile phone call in the first four months of this year is still more than three years ago.
Moreover, the operator adjusted the product structure in time. It turns out that there are a lot of packages, and it is 3 cents for 1 minute beyond the package. Now it is basically 1 minute for 1 minute.
In addition, the operator rules the rules of the package and can change the time. For example, China Telecom's 9-yuan package card, its description shows that the package fee is valid for 2 years, and China Telecom can adjust the tariff content after the expiration.
Data map: Users are watching videos with mobile phone traffic. The new website Cheng Chunyu photo "floor price" package is getting less and less
In addition to the increasing use of traffic, the reporter observed that some "floor price" packages disappeared, which is also a reason for the increase in monthly spending of mobile phone users. According to the "Beijing Daily" report, there are such people, they do not go to the field very much, they want to find a cheap local package, the "floor price" package disappeared.
"There are 5 yuan, 8 yuan, 10 yuan package, the lowest price of the package is 18 yuan." Beijing Mobile customer service confirmed to the reporter. Moreover, the “floor price†package is gradually disappearing, and almost every operator does this. It is understood that the new package users, China Unicom package minimum monthly rent is 10 yuan; China Telecom is a monthly rent 9 yuan free card package. (Note: The daily rental card is not included in the statistics.)
In addition, the monthly consumption of some new section packages is basically 100 yuan or more. For example, the minimum monthly package for the new section 199 is 99 yuan, and the minimum monthly package for the 198 section is 138 yuan.
Fu Liang, an independent analyst in the telecommunications industry, said that operators who do not form a one-dollar call in one month are not welcome. Because the called party is free, they can occupy part of the network resources, and operators can only use low-cost packages. Or receive a caller ID to guarantee a lower monthly income.
In addition, Fu Liang also said that the current policy is that operators have their own pricing power, users have the option of package, if the operator stops selling a package, you have no way to constrain.
Data map: all kinds of mobile phone cards. How much is the space for tariff reduction?
Although the per capita fee has not decreased, in fact, both the call charge and the traffic charge have been lowered. In March of this year, Miao Wei, Minister of the Ministry of Industry and Information Technology, introduced that in terms of fee reduction, user fees have been declining. In the past three years, broadband user fees have dropped by 90%, and mobile user fees have dropped by 83.5%.
The reporter observed that this year, with the popularity of unlimited packages, the flow rate has dropped significantly. Take the above-mentioned 88 yuan package as an example, including 10GB unlimited speed flow, which is reduced, and the price per GB flow has been as low as 10 yuan. However, in the second half of last year, the price per GB of traffic was concentrated at 20-30 yuan.
It can be expected that this year's speed-up and fee reduction will still be "not resting." The specific target is to cancel the traffic “roaming†fee from July 1st, to ensure that the traffic tariff will drop by more than 30% this year, promote the household broadband price reduction by 30%, and reduce the price of small and medium-sized enterprises by 10%-15%, further reducing the international, Hong Kong, Macao and Taiwan roaming charges.
Xiang Ligang, a communications industry expert, told reporters at Zhongxin.com that the possibility of price cuts for traffic tariffs is very large this year, and there is also room for price cuts. “It should encourage multi-purpose and multi-concession. This price reduction method is in line with the development of operators and is also in line with user needs. Because consumers are spending more and more on traffic."
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