In 2017, China's 4K TV output has reached 33 million units, accounting for 42% of the global total of 4K TVs. In 2020, the number of 4K households in the world will exceed 330 million, and China will become the world's largest consumer market for 4K TVs.
According to the China Electronics Video Industry Association, the market penetration rate of China's 4K TVs has increased from 2% in 2013 to 58% in 2017. After 2017, the growth rate of 4K TV penetration rate will gradually slow down to 71% by 2020.
At the 2018 China Smart TV Industry Entrepreneur Summit, Lai Weide, chairman of the board of directors of Skyworth Group, bluntly said, "The development of TV is not only about hardware and software, but also rich content, otherwise it is empty."
So, how is the development of 4K content in China now?
Shortcomings are gradually making up.It is understood that the three major operators of mobile, China Unicom and telecommunications all take 4K as their key task in 2018. China Mobile has released 4K services in many provinces, China Unicom regards 4K high-definition video as an explosive service in the early stage of the development of "smart Wojia", and China Telecom has proposed "to focus on promoting 4K high-definition in 2017 and to achieve full high-definition in 2018." And Apple also launched 4K HDR movies in the iTunes store last year.
To get through this last mile, the government's promotion is very important for the leapfrog development of the industry.
According to Qiao Yueshan, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, "The Ministry of Industry and Information Technology is stepping up the formulation of the" Ultra HD Video Industry Development Action Plan (2018 ~ 2022) ". Effective supply, promote the formation of new advantages in the production of 4K ultra-high-definition audiovisual content. "
For China's color TV industry, the real 4K era may have just begun.The industry believes that the demand for 4K TV panels will remain strong in 2018, not only in large-size and even 50-inch TVs, but in the 60-inch or larger TV market, the sales ratio of ultra-high-definition TVs is expected to be the first for this year. It will reach 99%.
According to industry forecasts, the overall area of ​​the ultra-high-definition market will reach 183 million square meters by 2025, with a penetration rate of 67%. The market output value is expected to exceed 70 billion US dollars. Since 2017, the compound annual growth rate will reach 8% , The market potential is huge.
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