[Introduction: Even if the smart home field is not yet mature, it is difficult to hide its inevitable trend. At the current stage, enterprises should abandon the theory of imaginary, put more energy into products and improve the actual application experience of users; on the other hand, they should pay attention to the ecological interconnection of a full set of products, focusing on single products instead of single products. . ]
“Good morningâ€, the smart butler gently wakes up the owner; after automatically monitoring the weather and other data, the air conditioner or air purifier opens intimately; when lying on a comfortable sofa and wants to watch TV, the curtains are quietly closed and the lights change. Dark, the home theater is then opened... The future life that smart homes portray for people has gradually entered reality. Due to consumer expectations of humanized and intelligent product experience, smart home has become the key to the occupation of the industry. Therefore, regardless of technology giants, traditional home appliance manufacturers or start-ups, they have all made efforts to smart homes, rushing to lay out artificial intelligence.
Shantou is bigger than experience, smart products should not be "smart" for intelligence
Although smart homes continue to occupy the hot status of the home appliance industry, the products on the market are also emerging, and the overall growth rate of the market is very slow. The reason is because the really good smart products on the market are very scarce, and some smart appliances can only be called "pseudo-intelligence". As far as the TV field is concerned, this year TV manufacturers are pushing to release artificial intelligence TVs. The essence of this is to configure voice recognition systems and optimize content promotion. When consumers face specific operating systems, they have to face fixed pattern obstacles.
These "smart" products, which should make life easier and more convenient, are accompanied by more complex functions and cumbersome operations, making it difficult for consumers to convince themselves to pay for them. The so-called "smart" products with poor experience can't keep users. After the fresh period, they are easy to be discarded. Even more product iterations are just mirages. Therefore, in addition to the development prospects of smart homes, we should calm down and face up to the bleak market situation of smart home products, and then sink to the heart to make every single item to the extreme.
Of course, smart home is an entire system. It is inaccurate to say that smart items are smart homes. From the single product to the full line, the complete solution, and then to the entire integrated smart home platform is its current overall direction. In the family, the optimal presentation of smart home can be embodied in a platform that controls all products in a unified way, or a product that is rich in functions and can solve user pain points more perfectly. This is the market research institution SA (Strategy AnalyTIcs). The market trend seen in the survey.
Therefore, at the current stage, enterprises should abandon the virtual theory on the one hand, put more energy into products and improve the actual application experience of users, and launch smart home devices that are more in line with market demand. On the other hand, we must also pay attention to the ecological interconnection of a full set of products, focusing on single items without stopping at single items.
The concept continues to receive attention, and home appliance companies should respond to consumer needs with product rationality.
Research by GFK, a data research company, shows that most Chinese consumers today say they know the concept of smart home and say they have a certain understanding. They also expect smart home technology to have a profound impact on people's lives in the next few years. Even if the smart home field has not yet matured, it is difficult to hide its inevitable trend. The performance of major home appliance brands, manufacturers and Internet giants is still worthy of attention. Can we truly implement consumer demand at the product level to achieve full-line products? The interconnection and interoperability has become the "longmen" for all major competition companies to make efforts to leapfrog.
For Chinese consumers, the most popular areas of smart home applications are security control, entertainment connectivity, health monitoring and smart appliances. It can be seen that consumers have high expectations for safety, entertainment, health and home appliances. At present, some popular home appliances on the market, such as large-screen living room entertainment TVs and air purifiers that focus on family health, all reflect the application elements that consumers expect, and their continued popularity also reflects the importance of insight into consumer demand.
The ultimate product ecological interconnection, truly realize the return of smart home to minimal life
Based on the recognition of the development direction of smart homes and the consideration of future family life upgrades, many outstanding enterprises have already demonstrated their determination to develop smart homes. Some time ago, Hon Hai Group demonstrated Sharp's complete smart home system and demonstrated its current expansion in the field. 8K, 4K ultra-high-definition smart TV, air purifier equipped with patented plasma ion group technology, air-cooled frost-free refrigerator using nano-low temperature catalyst, and electric cooker for waterless cooking, etc. The ultimate, multi-angle to fully consider the needs of consumers.
According to the relevant person in charge, Sharp's smart home system can control these products through the TV screen of the family center, such as home security, remote control of household appliances, and adjustment of home appliances by using big data. In addition, Sharp intelligent robots can also achieve uninterrupted communication, and form a smart home system with smart home appliances, which can greatly liberate users' hands and make home life simple.
Nowadays, many consumers have calmed down and rationally viewed the products under the banner of “artificial intelligence†on the market. Enterprises have gradually realized the importance of the development of all levels of smart home. Next, how to give full play to the advantages of the company’s own industry chain. Breaking through the technology level will be a heavy fist for powerful companies to compete for the market.
Suizhou simi intelligent technology development co., LTD , https://www.msmvape.com