It is reported that Skyworth/Kangjia/Changhong/lG Electronics and other oled manufacturers have joined hands to rush during the “Double 12†period, helping OLED TV to achieve leap-forward growth, creating great value for all parties in the industry chain, and for color TVs that are in a downturn. The market injected a shot of a cardiotonic agent.
Looking at the entire domestic color TV retail market, this year's market conditions generally showed a trend of first and then rising. In the first half of the year, the market suffered from “cold winterâ€. From the National Day this year, OLED TVs have turned against the trend and achieved leapfrog growth. OLED TV products from LG Electronics, Skyworth, Konka, Changhong, Philips and other manufacturers have produced beautiful transcripts in the past national holiday and market competition during the “Double 11†promotion period.
According to the data from Ovi Cloud, during the “11†Golden Week, the domestic color TV market sales decreased by 15.6% year-on-year, and the sales volume decreased by 11.9%. However, OLED TVs are unique, and the sales volume has increased by 145% year-on-year, achieving a contrarian growth. Suning's data further shows that on November 3, the color TV super category day, OLED TV sales increased by 509%. As the last promotion node of the year, “Double 12†is the last sprint opportunity for major color TV manufacturers, distribution channels and e-commerce platforms.
The reporter found that during the "Double 12" period, Skyworth, Konka, Changhong, LG Electronics, Sony, Philips and other OLED TV manufacturers all had multiple concessions and welfare activities, and the price cuts were unprecedented. The major distribution channels are taking turns to stage various activities such as payment reduction, red envelope rain, interest-free coupons, and free coupons. In addition to OLED TV manufacturers actively preparing for the battle, Suning, Gome and other home appliance sales channels also invested more energy in OLED TV. By visiting the store, the reporter found that there are already sales promotion materials for OLED TV categories in the home appliance store, and some OLED TV star products in the store have been placed in the best position.
According to the relevant person in charge of the appliance store, OLED TV has created great value for all parties in the industry chain, and it is more in line with the needs of future display. It is a TV product with very high attention from consumers, so it is also favored by channel vendors.
Relevant experts said that "Double 12" is the last important battle of this year for major TV manufacturers, channel vendors and color TV industry. The megatrend of OLED continued to grow and continue to grow again during the “Double 12†period. In the competitive market competition, OLED TV will once again stand out with its own technological advantages and inject a shot into the color TV market that continues to be in the doldrums. cardiac.
Twinkle System Technology Co Ltd , https://www.pickingbylight.com