According to foreign media reports, Hollywood has begun to enthusiastically embrace augmented reality, virtual reality and mixed reality. The latest report released by the VR Fund, a venture capital fund that tracks the investment in the entertainment industry, stated that since the second half of 2017, the amount of VR/AR investment in the entertainment industry has increased by 79% compared with the same period of last year.
The report shows that more than 450 companies have developed infrastructure, tools, platforms, and applications for the VR/AR ecosystem. This year, global AR and VR investments have exceeded US$2.3 billion, which is higher than any previous year.
"Global AR and VR investments are higher than ever before and investment growth is accelerating." said Tipatat Chennavasin, co-founder and general partner of The VR Fund. "The VR industry is Healthy and stable development. We have found that traditional venture capital funds and newly established funds focused on VR and AR have increased their interest in the VR industry."
Since the second half of 2017, the amount of investment in VR/AR entertainment has increased by 79% compared to the same period in 2016. Corporate investment increased by 69% year-on-year; next-generation realistic capture tools and platform investment increased by 56% year-on-year; helmet-related infrastructure investment increased by 47% year-on-year.
The VR Fund examined more than 3,000 companies in the VR industry. These selected companies meet the assessment criteria of financing, revenue, mainstream coverage, and mainstream partners. Since the release of Global VR Landscape in the first quarter of 2017, the number of companies selected for the VR Fund has increased by 30%.
The report said that Hollywood's mainstream film and television companies, such as AMC, Disney, DreamWorks Animation, HBO, Netflix, Sony Pictures Entertainment Co., Ltd. and Viacom Group, have promoted the development of entertainment industry VR/AR. Some high-quality video resources, such as Star Wars, will continue to ignite consumer enthusiasm for VR in the coming quarters.
The report also said that in the same period, the game industry VR / AR investment increased by 40% year-on-year. It estimates that more than 35 VR games generated more than $1 million in revenue, which heralded the healthy development of the early ecosystem of VR game studios. As helmet prices drop, these numbers will increase further.
The report said that global companies, including Cisco, Hewlett-Packard and Accenture, have entered the enterprise VR space during this period, but the main driving force in the development of this area is still start-up companies, because these startup companies are committed to creating a camp for the market segment. Income business. As companies begin to support Microsoft's new Windows Mixed Reality helmet (it's getting cheaper and lower, installation is getting easier), this trend will continue in the coming quarters.
The significant increase in investment in the next generation of real-world capture means that the market is moving from 360-degree video to real VR. Headline investment increased by 47%, mainly due to the development of display technology. The report also mentions new and newly integrated standalone devices on the market, including Oculus Go and HTC Vive Focus. This indicates that the development of VR in 2018 will continue to be optimistic.
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