VR, Big Data, New Retail... With the promotion of hotspots, the smart home experience has gradually begun to expand, and home-grown businesses are creating more sophisticated smart consumer experiences in more appropriate ways.
Smart penetration into new home retail, the most significant point is the emergence of "no sales", through intelligent door locks, smart shelves, smart weighing platform and other modules to achieve automatic shopping.
On September 22, this year, the “HomeTimes Home†era, a new home retail experience store that includes big data and includes service experience, opened in Hangzhou. This is a new attempt by Tmall.com and Smart Hardware Enabling. Stores set up a shopping line for single-line shopping, selling home accessories, bedding, lamps, small snacks, etc., consumers scan the QR code to see the product name, price and other detailed information, select the immediate purchase and then jump to the line Shop on the shop to complete the shopping, you can also find in the shop in the electronic screen of the virtual model of your favorite variety of style home scene, experience the post-scan code to buy.
Prior to this, on July 26 of this year, the first unmanned convenience store opened in the hall of the first floor of the Jingyuan House in Beijing - Yishi Box, to shop customers, and they registered by scanning the QR code mobile phone number. After uploading the personal avatar, you can “swipe your face†and enter the door. After purchasing, you can scan the product through the self-service cash register and complete the purchase through the WeChat scan code.
If "no sales" looks cool, then home products "laying" at home to pick up major home stores will be easier. Today's consumers will select the desired household items through a combination of online and offline channels. The combination of multiple channels enables consumers to conduct more efficient shopping and more comprehensive home product comparisons.
In May of this year, the “Gang Shangjia,†a new platform for the aggregation of home stores in China, “Physical Store + E-commerce + Mobile Internet,†was unveiled. It lay on the bed, opened Bian Shangjia, and entered the type and style of furniture needed. In the price range, you can learn about the products that meet the needs of the surrounding major stores. The 24-hour customer service staff will contact the consumers online as Taobao customer service to further understand the shopping needs, lock the specific home products, provide the detailed location of the brand stores in the store, and book an offline experience. Afterwards, from the moment of arrival at the store, professional service personnel will accompany the selection and enjoy special discounts.
And Apple Inc. and IKEA will complete the smart home experience of shopping through AR, allowing consumers to preview actual results through AR technology before buying and assembling furniture, helping users avoid some troubles after installation.
Ding Ling, CEO of “Yong Shangjia†once stated that the era of smart new retail has come and that Yishangjia is integrating online and offline, realizing the integration of data, products, members, transactions, marketing, and other data, so that home stores become more technological elements. Terminals that implement digital and intelligent services extend time and space to build a richer and more diverse consumer environment.
In 2014, when reporters visited several large home stores, they found that there were few products related to smart homes. This year, no matter major home stores or decoration companies, almost all of them have introduced smart home products and smart decoration packages. As the level of consumption increases, consumers’ spending power and willingness for smart homes become more intense, and technology will become more Into the home life, let the smart home into a period of rapid development.
In this year, after researching the needs of consumers, Rebaudio Rongfa has launched a smart home product that makes life safer and more convenient. It also added a wireless smart package product that can be launched according to the needs of consumers. Through the mobile phone to achieve a variety of remote control functions, such as rainy days off the window, gas alarm, color-changing lighting. General Manager Tommy Tong of Reebok Rongfa Decoration Beijing stated that the introduction of this type of product has enabled smart homes that originally favored high-end customers to become the supporting home products for mid- to low-end customers. As far as possible, the difficulty and tediousness of the operation are simplified, so that the smart home is not only stuck in the simple interoperability of home equipment, but it enhances people's life experience in all directions.
From the purchase of a single smart home appliance to the integration of smart modules in home renovations, the smart home in home improvement has almost become a must-have for home improvement companies. Zero home improvement smart home products, 70 square meters, 198 yuan per square meter increase, you can enjoy the whole house smart APP cloud smart home control, including smart curtains, lamps, house background music, fresh air system, water purification system and other modules . Today's intelligent lighting system, electrical control system, anti-theft alarm system, intelligent electric curtain, electric lock access control, HVAC system, home network and sports health monitoring and other smart technology overall home improvement products also provide consumers with more diversification s Choice.
When a single smart home product gradually becomes a plate that covers consumers' all-round life scene, the conceptualized smart home products have started to become popular. The smart home craze has emerged, and the overall home improvement reform direction has put smart matching into it. . According to people in the industry, since 2016, the number of smart home based application integration on residential platforms has been growing. The arrival of these two generations of decoration forces in the 80s and 90s has made smart homes a decoration boom.
Smart+self designed to meet consumer demand and increase guest valueNowadays, the trend of renovation has changed every year. New consumer forces have begun to prefer to decorate their new homes with their own preferences. More people hope to realize the early appearance of lifestyles through the integration of products and designs, and this preference is also given to households. The design market has brought about new changes, allowing many stores and decoration companies to introduce smart design platforms to meet consumer demand.
Actually, the "Home Designer" platform is actually trying to become the furniture intelligent service platform with the most powerful technology, the most comprehensive functions, the best experience, and the integration of online and offline services. “Designer†relies on offline stores and brands, and provides free home improvement O2O platform to the whole society, including designing platform, construction platform, furniture material procurement platform and logistics distribution platform. While integrating the online and offline home improvement services, it is also a one-stop service from design to material selection, construction and logistics distribution. Among them, the design platform is based on the 3D cloud system. This system is actually developed by the home and the top design software provider in the United States, Autodesk. The technical realization of the combination of renderings, construction drawings, and budget quotations will simplify the design and increase design efficiency. With the DIY function, the owner can also publish the decoration needs and quickly find the designer.
With the upgrading of smart technologies, the smart home design module suitable for users has provided simple and rough services for consumers, and has become responsive to demand and providing accurate and rich services. Rabbit's 3D scene +VR design, through a simple drag and drop to complete the design, do not need professional skills, one-key layout between the model, one minute design a set of cloud distribution between the model rendering, quick map.
Canoe decoration online 3D cloud design, support for 10 seconds to generate renderings, real WYSIWYG, while supporting the generation of panorama top view. Consumers can use a virtual template to get a complete set of house renovation solutions, or they can use mass merchandise models to design a personalized renovation program. Soft and hard-load models can be switched from one heart to another, and the same type of apartment can be used to create multiple sets of solutions. Contrast, and can be purchased at the Red Star Meikailong official mall with one click, save time, save time and money.
Whether it is a design platform integrating online or offline, or intelligent design software that provides services for customers, the purpose is to create a scene-based experience. When the intelligent energizing design link helps consumers to better realize their home dreams, it also helps Home-owners increase the value of guest orders. The introduction of intelligence into home design, on the one hand, shows the market potential of smart home, on the other hand, it also allows home businesses to accelerate the pace of upgrading more diversified services to solve the consumption pain points.
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