Nowadays, VR technology has become more and more widely used. Apart from game entertainment and simulation that we now know well, it has been involved in medical biology, military aerospace, industrial manufacturing, and education. It can be said that it is currently a hot technology. industry. The future of VR technology will certainly set off a wave of technological revolution and change our lives and work.
However, for the current VR industry, it can only be said that "the ideal is very full, but the reality is very edgy." Just like many technology industries, VR technology will experience both positive and negative impacts in the development and application process. On the one hand, it will bring unprecedented experience to everyone. On the other hand, it will also amplify the damage caused by the original dark areas. Currently VR The two most prominent problems in the industry are shanzhai and pornography.
So, VR needs to overcome these problems in order to develop better in the future. Therefore, in the process of research and development, the issue that must be taken into account in the entire VR field is how to eradicate "malignant tumors" in these industries.
VR market rampant rampant, very chaoticLast year was called the first year of VR. VR shifted from technology research and development to consumer product development. Many startups have focused their attention on this emerging field of VR. Similarly, the domestic VR industry is also booming. In the case of such a big fever, there are still many hidden problems, such as the development of the cottage, the imaginary parameters, and technology fraud.
At present, there are more than 100 companies that manufacture VR equipment in China, and most of them lack core technology. The serious problem is the major problem facing them. The reason for this is mainly that the manufacturing cost is low, and all the knockoff products have almost no manufacturing threshold. According to informed sources in the VR industry, cottage VR workshops are often modeled on mature products to purchase VR nesting materials, and then undergo OEM processing. Cottage VR products are pouring into the market. There are a large number of low-cost VR glasses on the Internet. They are only sold for a few dollars.
The phenomenon that the VR product has become windy has caused a very bad influence on the domestic VR industry. The majority of domestic enterprises that produce VR hardware are doing so from the inside out, and most of the head-display devices on the market today are like the smartphones before the emergence of smart phones. There are no core technologies, no hardware competitiveness, and they will be eliminated sooner or later. This has no benefit to the development of the Chinese VR industry.
In Japan, pornographic VR content is quite popular and has played a role in promoting VR hardware. In fact, as early as 2015, adult entertainment websites became legitimate innovators and leaders of VR content in the United States and Japan, where the pornography industry is legal and technologically advanced.
However, it is illegal to produce and distribute pornographic content in China. At present, major e-commerce platform companies are actively cooperating with the “Anti-Yellowing and Non-Corruption†department, conducting comprehensive investigations on VR-related products sold on their platforms, and removing shelves, removing illegal products, closing illegal and illegal online stores, and resolutely saying “pornographic†content.
However, after an in-depth understanding of the VR industry, it is not difficult to find that there are still many people in the VR content production team who are playing the role of innovation and entrepreneurship. Using pornographic elements in product content, this has become an industry cancer". Although the future VR product consumption trend will be generalized and popularized, it should focus on the elegant consumer demand and practical needs of consumers. Distinguishing the mainstream is the essence of content entrepreneurship.
Removal of cancer VR industry development tasksThe future VR technology itself can be applied to a wide range of applications, but from the current point of view, VR industry in the process of research and development of consumer products, the technology is not mature, hardware technology is not enough, a single form of entrepreneurial content, software services can not keep up, not in the application In the field, there is a serious shortage of user needs analysis. This is exactly the crux of the current VR market rampant product rampant, rampant pornography.
At present, VR is still relatively marketable, but it still needs to be regulated to analyze the underlying reasons. In addition to the problems of practitioners themselves, there are shortcomings in the operation of capital. On the one hand, entrepreneurial companies or practitioners are unwilling or unable to provide sufficient Capital investment in research and development, the United States Oculus annual research and development costs up to several hundred million US dollars, and Chinese start-up companies can hardly reach this level. The high cost of hardware research and development has deterred some companies. On the other hand, speculators exploit vulnerabilities to make sloppy products popular.
Although there are many drawbacks in the current VR industry, we cannot deny its future potential. In the future, VR technology will gradually integrate into our lives and work. If there is a mature management mechanism and development model, this industry can gradually get rid of the dependence on the lack of foresight such as Shanzhai and pornography. However, the development of this industry requires a force to steer the industry as a whole. If the VR's malady does not attach importance to it, it will not be able to stand up in the future. This has a huge impact on the entire VR industry.
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