Huawei rises in 2016, mainland China mobile phone leader is expected to change hands

In 2015, Huawei's mobile phone shipments became the first in mainland China to break through 100 million customs brokers. Even in the mainland market, it still lags behind Xiaomi in the second place. However, the market expects that Huawei will continue to use new products and mobile phones in 2016. The increase in brand power will give Huawei a considerable opportunity to squeeze out Xiaomi and become the largest smart phone brand in the mainland.

Huawei's 2015 operating performance was outstanding, benefiting from the shipment of smart phones, which delivered 108 million results. Compared with 2014, nearly 75 million shipments have grown by nearly 44%, leading Huawei's revenue to break through 20 billion US dollars. Guan, in which Huawei's P-series and Mate series mobile phones are selling well, and the Nexus 6P smart phone developed jointly with Google has contributed to the improvement of Huawei's global brand awareness, and is the leader in the rapid rise of Huawei's smart phone shipments.

According to IDC statistics, in 2015, the sales ranking of smart phones in mainland China was still ranked by the mill with a shipment of 64.9 million, and it took up nearly 15.0% of the market, while Huawei was slightly behind, with 62.9 million. Shipments, 14.5% of the market share ranked second, and leading the third place Apple (Apple) 58.4 million shipments.

It is worth noting that in 2015, in addition to Apple, the top five brands of smart phones in mainland China were all arranged by mainland companies. Samsung, the leading smartphone manufacturer in the mainland, has been squeezed out of the top five.

However, in 2016, Taiwan’s mobile phone industry believes that although Huawei’s current mobile phone sales performance is still slightly less than that of Xiaomi, with the penetration rate of the mainland mobile phone market increasing, the gap between Huawei and Xiaomi’s shipments will widen, which will allow Xiaomi to follow the mainland’s mobile phone The difficulty of status has improved. Huawei has a considerable chance to squeeze Xiaomi in the mainland mobile phone market in 2016, and the gap between the two sides will gradually expand.

The industry further pointed out that compared with Huawei's nearly 108 million shipments compared to Huawei's shipments of smart phones in 2015, compared with Huawei's nearly 108 million shipments, Xiaomi's market expansion is weak. More than 7,000,000 results were handed over, and there were already more than 20 million sales gaps.

In the past, the main reason for the rapid heavy volume of Xiaomi mobile phone shipments in the mainland market, in addition to the hunger marketing and ecological circle construction of Xiaomi's use, is also related to Xiaomi's mobile phone appealing for low price and high cost performance; but when Huawei and Xiaomi The expansion of the scale of mobile phone shipments will allow Huawei to have better purchasing and manufacturing cost advantages to compete with the same industry, and the low price strategy that Xiaomi demands will face more severe pressure.

In addition, Xiaomi founder Lei Jun recently said that in 2016 Xiaomi will set up special forces to promote Xiaomi 5 mobile phone, and set up Xiaomi Exploration Lab to invest in virtual reality (VR) and robotics. In addition, the recent market is also rumored that after the millet balance car, the fastest end of February will also launch the first drone products.

Compared with the development of Xiaomi's multi-products, Huawei seems to be more focused on the industry, and through the one-stop business model of telecommunications equipment and mobile phones, coupled with the deepening of technology and brand, Huawei will make it easier to win consumer purchases in the mobile phone market. Confidence and word of mouth, and become the key to Huawei's squeeze of millet in the mainland market.