Tool changes bring opportunities. The convenience of mobile internet and the popularity of smart phones have provided the soil for a new round of China's entrepreneurial boom. Since 2014, capital has flocked to one of the ventures. In this wave of entrepreneurship, the most famous words are: "As long as you stand on the tug, pigs can fly."
Since the beginning of three years ago, the fourth wave of entrepreneurship began to surge. Capital rushed to one of the ventures, “Internetâ€, Internet catering, sharing economy, knowledge payment, short video, VR, and artificial intelligence. Young, relying on the mobile Internet and based on personal interests are the characteristics of entrepreneurs in this wave of entrepreneurship.
"There is no winter in capital, just a round of shuffle." As the tuyere is changing, the smell of capital is the most acute, and they quickly leave the field and enter quickly, prompting different industries.
PAPI sauce's WeChat avatar is a cartoon. A short hair girl looks away and says, "The woman you're hooked on is just a phantom on the screen."
From the students of the Central Academy of Drama to the 24 million Weibo fans, she spent only two years. In April 2017, her company with university classmates completed a financing of 120 million yuan, but this money has not been used yet, because there is no shortage of money.
Young, relying on the mobile Internet, based on personal interests, PAPI sauce these characteristics are just the epitome of entrepreneurs in the current entrepreneurial tide.
According to the "Report on the Status of Chinese Youth Entrepreneurship in 2016" released by the Ministry of Human Resources and Social Security, entrepreneurs are active in the 25-35 age group, and they are "80s" when they are implemented. The average age for starting a business is 28 years old.
Since the call for "mass entrepreneurship and innovation," China has entered the fourth wave of entrepreneurship since the founding of New China.
Between 1979 and 1989, grassroots entrepreneurship broke out, and the self-employed broke out. A long-closed economy showed its desire for material. Wang Shi, Liu Chuanzhi, Ren Zhengfei, Zhang Ruimin and other first Chinese entrepreneurs at this time scouring the first pot of gold.
In the 1990s, when the “downward tide of the sea†approached, many people threw away iron rice bowls in the system and went to the sea to do business. In Hainan, Pan Shiyi, chairman of the current SOHO Group, who had given up his work in the system, met with Feng Lun, a former researcher of the National Research Institute for Physical Reform, and began to buy and sell real estate. In the same period, Yu Minhong, Guo Guangchang, Wang Chuanfu and others were the entrepreneurs.
Near the year 2000, the Internet era emerged. In February 1998, Zhang Chaoyang imitated Yahoo and launched the Chinese web directory search software "Sohu." In the same year, 26-year-old Ding Lei founded Netease and Ma Huateng established Tencent. Then, after two failed startups, Ma Yun wanted to set up an e-commerce company serving small and medium-sized enterprises. The domain name was Alibaba. This wave of startups has now become a giant.
Tool changes bring opportunities. The convenience of the mobile Internet and the popularity of smart phones have provided the soil for a new round of China's entrepreneurial boom. Since 2014, capital has flocked to one of the ventures.
In this wave of entrepreneurship, the most famous words are: "As long as you stand on the tug, pigs can fly." Back to Beijing’s Entrepreneurial Street in 2015, a peasant, a reporter at a coffee shop, heard a man near him was trying his best to persuade the two men opposite to invest in his own museum project. “Only friends have made some money.†.
1, people killed from BATIn this wave of entrepreneurship, the CEOs of many innovative companies are former employees of Baidu, Tencent, and Alibaba. They once grew up in the giant company of the top wave, jumped out after seeing the opportunity, or started their own business in the area of ​​BAT extension, or started another way and started from scratch.
This is true of Meng Bing. After graduating from Xi'an Jiaotong University, he first worked as an engineer in the credit department of Tencent, and went to Baidu for a year as a senior engineer. When he started his business in 2013, he was only 23 years old.
At that time, the Internet industry was already a Red Sea. He chose fast food, with large and small volumes, good cash flow, and was suitable for small startup teams.
After graduating, Meng Bing likes to lead alumni gatherings and actually finds partners. However, in June 2014, the shareholder dispute between the partners caused the Western Master Barrage he created to be in crisis.
When the dispute broke out, he was 24 years old and "has encountered an overly complex problem at a disproportionately old age", which was almost depressive for half a year.
In 2015, the same as the West Master Bar, there appeared a number of Internet catering companies, such as Bei Fu Shuo Zhang Tianyi’s “Fou Niu Tang†rice noodle shop, and Internet companies originated from He Chang’s “Yellow Tai Chiâ€, making donkey meat. Fired "assault donkey gang", played the "light luxury meal" sign of the "carved Lord burdock" and so on.
Recalling the “spirit†at that time, Meng Bing said that the craziest in 2015, even any company may get money. Basically, as long as you have a BAT background, you can raise money by opening a shop and hanging a sign. A good company, there are seven or eight funds are chasing normal.
In July 2016, an inflection point appeared and capital winter came. Meng Bing noted that from 2015 to 2016, the number of registered public commentators in Beijing rose from 100,000 to 170,000, but after that summer, the number began to decline sharply.
The younger brother of the West had survived the cold winter and entered the stage of development and growth. To date, the amount of funding for West Master has exceeded 140 million. Meng Bing said that by the end of this year, the number of stores will reach 50, will be opened from Beijing to Shenzhen, overseas plans will also be implemented.
"There is no winter in capital, just a round of shuffle." As the tuyere is changing, the smell of capital is the most acute, and they quickly leave the field and enter quickly, prompting different industries.
In 2016, it was known as the "Year of Knowledge Payment". Many content platforms began to try to charge, and the public number with a large number of fans was also considering the realization of non-advertising. As the builder of the public pay platform, the business of “Gosling†was done.
They help content parties build payment platforms, purchase courses, play video and audio on public accounts, applets, or apps, and provide "infrastructure" for knowledge payment. At present, there are more than 90,000 users and their balance of payments has been achieved. At present, they have just completed A round of financing from the Himalayas, more than 30 million yuan.
Founder Bao Chunjian is also an entrepreneur from Tencent. After graduating, he joined Tencent and worked for nine years. He is responsible for the virtual payment platform and big data platform. He is a T4-level technical expert who came out of business in 2015. He is known as the old Bao in the industry.
Wu Xiaobo is his Bole. At that time, the "Wu Xiaobo Channel" of the WeChat public number was paying for knowledge, but there were many problems with the system, such as audio carding, unable to listen after the lock screen, and so on. Users complained more. According to a friend's introduction, Wu Xiaobo looked for old Bao to help. After more than a month’s almost overnight work, the old Bao’s team solved the problem.
Wu Xiaobo began to enthusiastically help them introduce customers. For example, the "Zhang Defen Space" CEO Liu Dan and the "Ten-Point Reading" founder Lin Shao and others from the media have pulled in a WeChat group to introduce Xiao Gou. Since then, the old Bao "break through" one by one, undertook the other party's knowledge payment platform to build the business.
At present, they serve the ten-point reading class with over 100 million in annual flow, and there are also various trumpet segments. Gossip, which went live in December 2016, stepped on the "knowledge to pay" outlet.
2, short video outlet"PAPI sauce" is the most familiar name in this round of content creation. She burst into flames almost overnight. Starting in November 2015, 40 videos sucked 3 million. Up to now, two years have passed since the video was taken. Every year, there are videos with millions of people reading the number and hundreds of millions of videos on the entire network.
Today, most of her video content and themes are set by herself. Then she meets and discusses, and she combs her logic. Everyone fills in the content together. When she shoots, she sorts out the text again. Now her life is at two points, and she goes to the company at noon and goes home at around ten at night.
Now in addition to continuing to do content, she and the team also signed more than thirty papitube video creators and made different styles of short videos. Her core team is very simple. Her husband, partners, and her closest colleagues are university classmates. She joked, "Describe the talent of the Central Academy of Drama!"
Seeing that many people get together to make short videos, they don't feel sentimental, but do it for the sake of doing so. They want to get traffic quickly. She thinks this is not a long time, "the first factor is that you like it, it will not be tired."
In 2016, short video became a major outlet, Youku and other video platforms were doing, and today's headlines and other content platforms are also working hard.
Among them, "two more" is a representative brand. Launched in November 2014, according to the founder of the media, Ding Feng, the total number of fans in the entire network is currently close to 50 million. In 2017, the company completed rounds of B and B+ rounds of financing, which were 150 million yuan and 100 million yuan respectively.
The reporter saw Ding Feng, who is located in the Shanghai Branch of Ergeng near Zhongshan Park. A courtyard, two large office areas filled with people, Ding Feng said here is the editorial team, "the position is not enough to sit."
His content team is spread over 20 cities and produces thousands of videos each year. There are 600 people in the company, half of which are content production, including more than 100 directors. These directors signed a labor contract, issued five insurance and one gold, and the salary calculation was the same as that of a reporter, and was calculated according to the draft fee and rating. Another studio director, commercial film director to advertise video, similar to the advertising company.
In the “Youth Times†period in 2010, Ding Feng had worked on a “microfilm†project and worked with a television station to imitate the “old boy†video native advertising model. "2011-2013 'microfilm' is very hot, but advertisers and production companies have not made any money and have gone empty." Ding Feng said that because to cooperate with the video platform, users can not see, depending on the platform It is not pushing forward, it is very passive.
In 2014, the WeChat public number and new media emerged, which changed the pattern. “Micro-movie†became a “short video,†and it started to fire again. "Two more" took the car. At the end of 2014, more than one million fans were already on the line in five months.
Initially, because the mode of liquidation was not clear, the shareholders did not agree to invest too much in the media. Ding Fenggu took the project out and raised it all by himself. His own money was also put in.
At present, the company's profit-making methods are mainly traffic advertisements and corporate commercial custom videos. Currently, it cooperates with large companies such as McDonald's, Coca-Cola, Unilever, JD.com and Tencent.
On the online channel, Ding Feng believes that there is a "three pillars" situation. The first and second tier cities love to see the WeChat public number, and the second and third tier cities like the headlines of today's headlines. Young users gather on Weibo. Online, the second in the subway, high-speed rail, airports and other places broadcast video, "I'm a stack of free content to send you, I want is a massive exposure." Ding Feng said.
3, "shared", VR, driverlessSince the Mobike cycle, the concept of “sharing†economy has grown in popularity. From bicycles that change the way they travel, they have evolved into services such as sharing charging treasures and sharing umbrellas.
In February 2015, Wei Hao, 25, joined the team when the Mobike was founded. After graduating from France, he joined the Mobike startup. He took part in and led the construction of the back-office architecture and the Internet of Things system. From scratch, he witnessed Mobike reaching 100 million users and more than 20 million orders per day. process.
During the time of the Moab worship, the difficulty he had deeper impression was the smart lock. Because there is no precedent, the team has spent a long time to create the design and iteration of smart locks. It began R&D in early 2015 and was not released until April 2016. "If you launch early, you may not have anything behind your competitors," he said.
In the first half of 2017, he worked as a co-founder and chief technology officer and entered a startup company that did share fitness classes.
What they did was a 24-hour unattended gym, where users made appointments online and scanned the code to open the door, at 10 yuan/hour. There are also artificial intelligence personal trainers, users can play against each other. The angel round and pre-A rounds of financing have now been completed.
After many years of entrepreneurship, he had a "very human" job: working at 3 or 4 in the morning, at 10 am in the office, and not at weekends. This kind of work has been five or six years.
"In fact, this state is not very good, people will be guilty of dizziness when not enough sleep, nonsense, too much for the body." He told reporters.
Similar to Wei Wei, his friend Zhi Yong is doing business about VR. VR refers to virtual reality technology. It is a computer simulation system that can create and experience virtual worlds. Wearing VR glasses, the user can experience the simulation environment in a three-dimensional dynamic scene.
Zhi Yong had previously worked at the Lenovo Institute. In 2012, he and his colleagues were thinking about what the next generation of computing platforms would be to change people's lives. The consensus was that they would be closer and closer.
Two or three years later, they came out of business and set up Shanghai Lemo Information Technology Co., Ltd., which was acquired by Chinese Cultural Holdings at the beginning of 2016 and changed its name to Micro whale VR, focusing on the research and development of VR/AR products.
As the first group of people to enter the VR industry, in the view of Zhi Yong, the industry's arrival in 2014, a large number of startup companies influx into the market, "At that time, listed companies like to connect with the VR concept, the acquisition value is far Far less than the growth of market value."
The low tide came around at the end of 2016, and the hardware sales of the three leading US VR companies were not satisfactory. Zhi Yong thinks the reason is that, on the one hand, the hardware experience has not yet reached expectations. On the other hand, VR's content products can not keep up.
At present, he left from the micro-whale VR and started his second venture to become a VR version of the mini-KTV, "VR STAGE." Users can wear VR glasses in mini KTV boxes near shopping malls and movie theaters to become virtual images and place them on the concert stage. On September 13th, 6 machines were tried first, and nearly 500 customers came in 8 hours.
Similar to their age, Shen Yan is doing business in driverless data. After she graduated, she worked in the automotive industry for five years.
“Dronelessness is the crown of artificial intelligence,†she said, because it is the technology that uses the most artificial intelligence. She hopes to use camera-based smart hardware to collect traffic information and driver behavior data from traditional cars, to provide data providers, and to “build roads†for driverless cars.
She resigned at the end of May 2017 and started full-time business in June. Fearing that her parents are worried, she has not yet said to her family that she also sacrificed herself for her living expenses during her business. The report on the status of China's youth entrepreneurship writes that 65% of the initial capital for entrepreneurs is less than 100,000 yuan, and most of them come from their own funds.
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