One of the top four video sites ever! It’s drifting away now

Recently, in a mobile application app video ranking, Sohu ranked eighth with 80.44 million active users. The number of active users is only one-tenth of the number one application, and it is the only active user in the top five that has not broken 100 million. Users use monthly traffic, even 5.19MB, which is only 6% of the first category. Sohu, who had trained numerous talents for the domestic Internet video market, could not help but look sad with these data.

Sohu video has completely left behind?
The time went backwards to 2010. At that time, Sohu Video played an important role in British and American dramas. It attracted a large number of viewers and advertisers by hoarding the copyright of overseas dramas. It was said to be a benchmark for the transition of portal websites. Afterwards, he bought the "China Good Voice" in the second quarter of its right to create more than 200 million revenues. After the production of self-produced dramas, there are hot dramas such as "Miss Silk Men" and "Hush of the Year," and the big movie "The Pancake Man" earns 29 million. At this time, Sohu Video is also the "big brother" imitated by many other websites, and the founder of the iQiyi Gong Yu, the founder of Youku Gu Yongsheng, also came from Sohu.

"Man of Silk" is the most successful homemade drama of Sohu Video

In 2014, Sohu began to reduce copyright investment. Coincidentally, the company has begun to restrict the proportion of overseas TV dramas on the Internet. Lose the advantage of a large number of overseas dramas, self-made dramas have a fault, Sohu suffered a double blow. Not only that, Sohu also missed many outlets such as hardware and live broadcasts, and slow-moving market moves gradually left Sohu video behind. At the beginning of 2016, Sohu Video resumed copyright purchases, but the copyright price at this time is no longer the same. So Zhang Chaoyang, the CEO of the second quarter of this year, said that he will focus on self-made dramas.


Radio and television restricted online movie and TV drama gave Sohu a huge blow

Not only want to jump out of the industry's usual money-making routines, Zhang Chaoyang even said that Sohu will no longer buy big stars piled drama, while Sohu video home-made drama will also control the star cost within 30%, use Sohu video to adjust the current star pay High status quo.

Contrary to this, however, Sohu’s second quarter earnings report showed that this quarter’s revenue was 461 million US dollars and the net loss was 89 million US dollars, an increase of 41% over the same period last year. Brand advertising camps dropped by 24% year-on-year, mainly due to weak video advertising sales due to poor performance of Sohu video. The operator’s latest data also shows that Sohu’s video usage is still a few common video applications. Sohu has been thrown away by several popular video sites, but still wants to regulate the market by its own efforts. Although the intention is good, can someone buy it or ask a question mark?


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