On the afternoon of April 28, the Shenzhen Internet Finance Chamber of Commerce held the seventh open class and exchange of member visits. The theme of this open class was “How to Maximize Brand Contributionâ€. As a member of the Chamber of Commerce, Qianhai Huinong was invited to participate in this exchange activity.
Talk about brand building and brand communication
The open class of the chamber of commerce is the Shenzhen Internet Finance Chamber of Commerce regularly organizes lectures aimed at learning and communication, providing communication platforms for industry practitioners and enhancing interaction. In this open class, Ms. Yao Dongna, the co-founder of Wan Ying Financial, was invited to speak for the establishment and maintenance of the brand image for everyone.
In addition, the participating gold companies from the external promotion of the corporate brand to the internal corporate brand communication, express their views, and seek common development.
Sincerely cast brand sincerely serve customers
Qianhai Huinong, as a member of the Shenzhen Mutual Gold Chamber of Commerce, has actively participated in the exchange activities of the Chamber of Commerce and also actively provided support for the activities of the Chamber of Commerce. In the sixth open class of the chamber of commerce and the exchange of visits by members, Qianhai Huinong provided free venues and was unanimously appraised by the members of the chamber of commerce.
Since the establishment of the platform, Qianhai Huinong has been actively involved in the development of the industry. Has been invited to participate in the Shenzhen Internet Finance Association, Shenzhen Internet Finance Chamber of Commerce, Financial Summit Forum and other key gold industry mutual meeting. At the same time, Qianhai Huinong has organized investor exchange conferences for many times to improve the transparency of the platform and allow customers to more intuitively understand the flow of funds on the platform. In addition, relying on rigorous risk control measures and high-quality assets, the Hong Kong University professor Guan Pinfang accepted the platform invitation and served as the chief senior economic advisor. Professor Cai Xingquan of the North China University of Technology was hired as chief technical advisor on the platform.
In addition to shaping the brand image, the compliance development of the brand is also the key to the success of the platform. With the development of the online loan industry, compliance has become a hard indicator of mutual gold platforms. While deepening the concept of compliance operations, Qianhai Huinong actively embraced supervision when it came to the introduction of national regulatory rules, and took the lead in online banking depository, injecting “compliance†into the operational vein.
At the same time as the rapid development of the platform, Qianhai Huinong did not forget to actively support public welfare undertakings. From April 2016, we helped farmers in Zhanjiang, Guangdong, sell slow-growing pineapple, and later in Laiwu, Shandong Province, “love to send large-scale charity events†and then to the Shenzhen Fund-based activities. Qianhai Huinong’s small partner used practical actions to give full support to those in need, spread positive energy for the society, and received widespread acclaim from the public.
The brand image's shaping, the importance of the development of the platform is beyond doubt. However, Qianhai Huinong believes that only by sincerely serving customers and carefully casting brands, the future development will go further and further. The long-term development of the brand is always based on honesty and customer first.
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