With the development of technology, Virtual Reality (VR) and Augmented Reality (AR) technologies have provided support for many potential commercial and enterprise applications. A report from ABI Research shows that most US companies are interested in VR technology.
ABI Research surveyed 455 U.S. companies in nine markets and found that only 4% of respondents currently have VR systems, and 85% are at least in the early stages of the survey. However, in terms of technical business interests, virtual reality is still ahead of artificial intelligence and other technologies.
Michael Inouye, principal analyst at ABI Research, said: "While VR is a new technology and there are many obvious flaws, it has produced some surprising results in the investigation of business and business areas. The B2B market Development needs more time to spend than in the consumer sector, but its rate of expansion in the United States is at least faster than previously estimated."
Areas of greatest interest for VR technology include medical, retail, automotive/transport, and consumer product packaging. In addition, training, testing, and marketing are all considered hot areas for virtual reality applications.
Sam Rosen, managing director and vice president of ABI Research, sums up: "For any application that needs deep immersion experience, virtual reality is often the most appropriate choice."
There have been some early attempts to extend the use of VR, especially the combination of VR heads-up and cameras, which will further expand to larger markets. We expect that in the next five years, consumers will still hold the largest share of revenue in the VR market segment, but in the end B2B will exceed the proportion of consumers who have become the largest share of market revenue, especially the combination of virtual reality and related technologies. A generation of computing platforms.
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