Tencent WeChat applet adds "game category"

Today, Tencent has opened the WeChat applet game category test, which allows developers to apply for the "games" category to develop and debug small games after registering the small program account, and has opened all game categories, but currently does not support The release of small games.

Tencent WeChat applet adds "game category"

In this afternoon, the circle brother made an account creation attempt, confirming that the developer can log in to the WeChat public platform official website to register the applet developer account and apply for the "game" category, but the registered other category applets do not support the game category. Modifications. Domestic individuals, enterprises, individual industrial and commercial households, governments, media, and other organizations can register. According to the national policy requirements, non-individual developers are required to provide the SARFT version approval document, the Ministry of Culture filing information, the computer software copyright registration certificate, and the game self-audit self-examination report; Qualifications such as "Computer Software Copyright Registration Certificate" and "Game Self-examination Self-examination Report" are required.

As a category of applets, small games add two new capabilities while applying all the open rules and most of the capabilities of the applet:

1, small games support WeChat social relationship chain gameplay, such as WeChat friends or group PK, leaderboard competition, onlookers.

2, the Android version of the small game provides virtual payment capabilities (not including the development of small games for personal subjects), support for in-app purchase; iOS version does not support.

The day before yesterday, Tencent announced its unaudited fourth quarter consolidated results and audited full-year consolidated results as of December 31, 2017. The financial report shows that Tencent's annual revenue in 2017 was 237.76 billion yuan and net profit was 72.471 billion yuan. On the second day, Tencent's stock completed a historical transaction volume of over 120 billion yuan. The majority shareholder South Africa's Naspers Group reduced its holding of 190 million shares of Tencent. It also seems to indicate that Tencent will concentrate on brewing the next wave of explosions for a long time to come. And this wave of outbreaks is likely to be related to "small games."

Tencent WeChat applet adds "game category"

The financial report shows that Tencent WeChat and WeChat's user base still maintains growth. After the Spring Festival, WeChat and WeChat have more than 1 billion monthly active accounts, and the small program daily active account has reached 170 million. The completion of the game content will complete the entire WeChat applet ecosystem. The closed loop of the chain. To this end, Tencent may have to speed up the layout process of small games to activate WeChat users and incubate the WeChat game ecosystem.

As a new position of the game, Tencent adopted a more conservative strategy for WeChat "small games", and the attitude of no hurry and direct contact with mobile games is very different. Active users, develop users, and improve the WeChat user experience, Tencent gently tested at the user demand point.

As the pioneer of Tencent WeChat games, "Bounce" has made the potential of small games realize its potential with 5 million daily bidding prices. Tencent has expanded its channel capacity beyond the mobile app store on WeChat. However, in the face of the huge number of developers and games that have come to the market, Tencent, who is involved in the management of the creator, the balance between developer realization and user experience may be the first problem to be solved.

Tencent WeChat applet adds "game category"

WeChat game "jump"

Benefiting from the closed environment of WeChat, small program games will definitely enter the window period in the hotbed of WeChat channel. While submerging the ability to devour the traditional application store channel, the small game is completing the closed loop of the WeChat applet ecological chain. The “Doraemon Pocket” will reach a new peak, and it will also announce the “pressure” of competitors – users no longer need an app store.

It is worth noting that Google’s Google Play store and the “hardcore alliance” of the top ten mobile phone manufacturers in China have almost announced the “small program” function based on their own platforms and stores at the same time to cope with the coveted Tencent applet. Channel confrontation under technology has taken shape. Tencent needs to consider not only the ecological closed loop of WeChat, but also the attitude of facing competitors in the face of possible counterattacks.

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