The future is definitely AR everywhere, and Apple Cook has published some comments related to VR and AR. He thinks VR is very interesting, but the application basis of VR technology is not as extensive as AR. Cook explained that it takes some time for AR to get on the right track, but AR has a wide range of basic applications. Time is just another way to survive the fittest and experience.
Nowadays, VR has become a topic of commonplace. After a fire in 2016, it is a bit tired this year. At the same time, with the launch of technologies such as Apple ARKit and Google ARCore, AR, which seems to be far away from us, is rapidly entering everyone's life through mobile carriers such as mobile phones.
The deep development of the mobile Internet, the universal popularity of smart phones, and the booming of artificial intelligence technologies such as visual recognition and deep learning have opened up the imagination space for people and people to connect and interact with information, products and services. As a new technology that connects the online virtual world and the offline real world “seamlesslyâ€, AR is unleashing its new way of interaction with its ability to “traverse†virtual reality.
From the user's most intuitive point of view, VR is a full immersion, all we see is a virtual world, because the content we see is all virtual, so we have more resolution and delay High requirements.
Recently, Apple announced that Apple AR glasses equipped with rOS system are expected to be launched in 2019 at the same time; at the same time, Microsoft announced that it will enter the AI ​​chip, the chip will be first applied to its next generation HoloLens; on November 14, HTC is in it The Developers Summit announced that the Vive Focus VR is expected to be available early next year; Tencent announced that it will open its virtual reality platform.
In this regard, industry insiders said that the current industry giants have voiced more of the early exploration, layout and place. Apple's AR glasses will see results at least until 2020; while Microsoft is developing AI chips for next-generation HoloLens, the next generation of HoloLens is currently not available; Intel has stopped its AR helmet Project Alloy reference design project.
At the Tencent Global Partner Conference “Creation·QQ Sub-forum†held on November 9th, the QQ-AR open platform (ar.qq.com) was opened to global partners for free for the first time. The QQ-AR open platform has three advantages: zero technology threshold, no need to download additional applications, and stable and mature technology. Any enterprise, developer or individual can create AR ideas on the AR open platform by creating a task, a password, and a simple three-step process.
Compared with Google, Apple, and Microsoft, QQ is a natural social platform and the most connected community for young people. Although the openness of the QQ-AR open platform is late, it is based on the world's largest social platform, and has done relatively high-quality AR trials and explorations.
In the AR environment is a semi-transparent display, this time we not only need to see the virtual graphics displayed, but also to see the real world, in the superimposed environment, will not be affected by delays. It's also a tough question to display content because we need a large perspective and need high resolution, all of which can be harder to display on a translucent device.
Although the hardware iteration update has continued in recent years, there is no new breakthrough in the software level, and the technology of the previous years is still in use. In the 360-degree panoramic video content generation, compression, transmission, there may be new challenges, but the problem in capturing is still there.
At present, the development of the AR industry still faces several core issues. First, the clarity of the display still needs to be improved. Second, the interactive technology, including hardware processing speed, communication response speed, and interactive experience, needs to be further improved. In order to accelerate the development of China's AR industry, in addition to accelerating the layout in key technology areas, several key issues must be resolved in the market.
The return of the market to rationality is the best period for the development of key technologies for layout. When the market develops too fast, enterprises are often busy with the market and return to rationality, which enables enterprises to have more time and space to calm down and do research and development to meet the arrival of the next wave.
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