At the current two national conferences, "artificial intelligence" was also written into the government work report for the first time, and this is also the case in July 2015, "artificial intelligence" was written into the "State Council's guidance on actively promoting the "Internet +" action. Opinions and the “Artificial Intelligence†in March 2016 were written into the “13th Five-Year Plan†and were once again promoted to the national strategic level.
Not only that, as one of the three major home appliances and consumer electronics exhibitions in the world, the 2017 China Home Appliances and Consumer Electronics Show (AWE) has become an important wind vane for the home appliance industry. 2017AWE not only attracted the participation of world-class home appliance manufacturers, but also covered all kinds of high-end home appliances, consumer electronics, 3 C digital products and other fields. Among them, with the development of artificial intelligence technology, home smarter has become one of the hot spots of this AWE.
According to the data released by the Prospective Industrial Technology Research Institute, in 2015, the scale of China's artificial intelligence industry was 6.93 billion yuan, a year-on-year increase of 42.7%; in 2016, the scale of China's artificial intelligence industry reached 9.56 billion yuan, an increase of 37.9%; expected to 2018 The annual artificial intelligence industry will reach 20.33 billion yuan.
Leading companies in the industry preemptively deploy artificial intelligence
Whether it is rising to the national strategic level or the AWE2017, which is not yet hot, we can easily find that in the future, artificial intelligence will become the key word for the transformation of the times. In the past two years, in China, Baidu, Alibaba, Tencent and other domestic Internet giants, as well as Changhong, Haier, Gree and other leading enterprises in the home appliance industry, have turned their attention to the field of artificial intelligence.
In the upcoming 2017AWE, Baidu will bring his artificial intelligence operating system DuerOS again, and at the beginning of the new year, Baidu has already taken DuerOS to 2017CES and the Barcelona 2017MWC which just came to a close. It is understood that DuerOS can not only achieve human-machine natural language dialogue but also automatically learn through the cloud brain. At present, DuerOS has 7 categories, 70+ functions, covering restaurants, movies, takeaways, hotels and other life services. The three most influential home appliances and electronics exhibitions in the world have fully demonstrated the determination and strategic route of their application areas. It is understood that in the future, DuerOS will take advantage of voice and dialogue technology to seize the opportunities of natural language and other intelligent interactions in mobile phones and even in the home scene to accelerate the process of productization and commercialization.
In addition to the Internet giants, Changhong, Haier, Midea, Gree and other leading companies in the home appliance industry have also stepped up their own areas of artificial intelligence to promote the comprehensive intelligence of home appliances. The first company to seize the artificial intelligence outlet is Changhong. In July 2016, Changhong released the first artificial intelligence TV Changhong CHiQ (Starter). Based on perfect technical logic and big data operations, Changhong relies on the IoT operation support platform to realize the integration of system capabilities such as natural voice interaction, deep learning and automatic iteration of application software.
Changhong Chief Technology Officer Yang Dan said: "Changhong has entered the basic research work of artificial intelligence five years ago. It has made progress in the development and application of sensor modules, research and application of home service robot technology, and has more achievements. And commercial use. At present, Changhong has accumulated advanced computer vision algorithm results in face recognition, target detection and target classification, and some of the results fill the gaps in domestic technology and successfully applied to smart terminal products to redefine products. Artificial intelligence rises At the policy level, it is conducive to the breakthrough progress of this industry in the application field as soon as possible, thus promoting the progress of the whole industry."
Senior industry economic observer and home appliance/IT industry analyst Liang Zhenpeng said that Changhong released the world's first CHiQ artificial intelligence TV. In addition to the most basic functions such as Android system and voice interaction, adaptive, self-learning and self-growth are its mainstays. The trait has made a major breakthrough in the "interactivity", "convenience" and "user experience" of color TV products.
Subsequently, millet, Haier, Midea and other companies also followed the trend to launch artificial intelligence products, such as Haier's "U + smart home" strategy, the United States launched the M-smart smart home ecological plan. On Saturday, Gree Group independently developed four-axis and six-axis robots for the world's first launch. Chairman Dong Mingzhu believes that Gree will adhere to independent research and development, accelerate the development of artificial intelligence technology, and vigorously develop equipment manufacturing industry, and strive to achieve full realization by 2020. Unmanned production. "It only makes sense to invest in technology that you develop and that you can control."
Seeking market selling point artificial intelligence seems to look beautiful
While every industry is moving closer to artificial intelligence, true artificial intelligence is by no means as simple as intelligent operation. Home appliance companies are vigorously pursuing product intelligence and intelligence, which is nothing more than seeking new buying points for product sales and finding new outlets.
Today, the intelligence of domestic appliance companies still seems to be only beautiful, homogenization, pseudo-intelligence, and lack of uniform standards are the main problems in the intelligentization of domestic appliances. For example, there are quite a few children's conceptual robots. Although the shape is a robot, in addition to simple conversations, some will add functions such as listening to children's songs, learning English, and reporting the weather. The functions of the children's learning machine have been transplanted in the past.
Therefore, professionals pointed out that the core technology platform and data circulation of artificial intelligence technology are two important factors. It is not enough to have technology. It is necessary to combine business and data to create a good technology.
Intelligence is not equal to wisdom, high-end practicality is the first to seize the opportunity
It is undeniable that at present, no matter whether it is based on the world or based on domestic, artificial intelligence technology has brought new business opportunities to all walks of life and has a huge impact. The industrial chain with artificial intelligence technology as its core will usher in an explosive increase.
But at present, not all enterprises can apply artificial intelligence projects. As far as home appliance companies are concerned, the home appliance industry needs to carry artificial intelligence technology to realize product intelligence. The most important thing is to let products have intelligent interaction with people. Self-learning, self-growth capabilities, rather than intelligent operation. In addition, from the product level, the introduction of home appliances should also pay more attention to the consumer experience, both high-end and practical, "useful" is what consumers really need.
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