In the first half of 2017, the color TV industry experienced an unprecedented winter in the industry. According to authoritative data, domestic retail sales of color TV in the first half of 2017 were 21.81 million units, a year-on-year decrease of 7.3%. In this context, color TV companies continue to cater to consumer needs, based on technological innovation, and actively create high-end, differentiated brand image, in order to get rid of the shackles of price wars. After experiencing a winter, it finally ushered in the spring. With the integration of cutting-edge technologies such as the Internet of Things, big data and artificial intelligence, the color TV industry is gestating huge market prospects and many promising products have also been born.
AWE 2018 new TV first to watch
AWE, as one of the world's three major exhibitions that keep pace with IFA and CES, is about to officially kick off in Shanghai. Every year here will bring together enterprises and products in all fields of the upstream and downstream industry chain of the home appliance industry. It is a real annual event in the home appliance industry and an international social platform for cross-domain exchanges of global companies. The scale of this year's AWE 2018 exhibition will be further expanded. The number of exhibition halls is expected to reach 10, and the number of visitors is expected to exceed 250,000.
Major TV manufacturers will launch a new round of competition at AWE 2018
In the past, AWE exhibitions were basically dominated by white goods, but in the case of constantly changing market demand, TV-based black appliances have become an indispensable and beautiful scenery at AWE. OLED, Micro LED, QLED, 8K, HDR and other new display technologies are coming one after another. Major TV manufacturers will also launch a new round of competition in this exhibition. The TV industry is also in such a fierce competition. Push down new ideas and make progress.
TV products have become an indispensable beautiful scenery at the AWE exhibition
Nowadays, more and more companies choose to debut their annual flagship on AWE. Almost 100 conferences have been held here on AWE 2017, and this trend will continue further on AWE 2018. More than ten brands have already confirmed their participation in the TV field. On the eve of this exhibition, we will be the first to predict new products for several major brands. Let us take a look.
JV domestic brands compete
In 2017, consumers have gained more understanding and recognition of new TV display technologies. Under such market conditions, competition in the TV industry has officially returned to the development path with display technology as the core. Who can master the core technology and who It will restrain the throat of the TV industry in the future, and this will also accelerate the update and iteration of technology. Under such a development path, the new products launched by major manufacturers will put the core of the competition in the picture quality after all. Although AWE 2018 has not officially opened, but the author has been the first to learn about new products from several major manufacturers.
· Sony
At CES at the beginning of this year, Sony introduced a new OLED TV A8F and a new X9000F LCD TV series. The Sony X9000F TV series is currently on the market in China, and Zhongguancun Online has also made the most detailed test of this series of products, "a new benchmark for LCD sports picture quality!" Sony's first test of X9000F TV in 2018 ". It is expected that at this year's AWE 2018, Sony will focus on displaying the new OLED TV A8F, at which time domestic consumers will be able to experience this OLED TV product up close.
Sony OLED A8F TV will be the key product of this AWE 2018
Sony's new BRAVIA OLED A8F series is equipped with Sony's unique 4K HDR image processing chip X1 advanced version, as well as differentiated screen sound technology, and will also introduce 65-inch and 55-inch size segments. In terms of appearance, the Sony A8F series OLED TV abandoned the previous A1 series bracket design and used a traditional base design. This may be the first step of the Sony OLED TV to a more people-friendly market. In any case, this product is very worth looking forward to .
· Sharp
Sharp officially released the world's first consumer-grade 8K TV in September last year. At the same time, the regions that were released simultaneously are Berlin IFA, Germany, Tokyo and Taipei, Japan. It is enough to see the importance that Sharp attaches to 8K TV and 8K ecology. Frankly speaking, 4K TV is quite popular at present, but the film source is extremely scarce, so Sharp launched 8K TV to see the majority of people who are watching the decline. However, Sharp, as a high-end TV brand in the TV industry, must have done a comprehensive strategy to launch 8K TV. As expected, Dr. Chen Zhenguo, Vice President of Foxconn Technology Group, said that "Sharp is going to change from the father of LCD to the father of 8K ecology."
Sharp is expected to launch a more friendly 8K TV at this AWE 2018
As the father of the new 8K ecology, the author speculates that Sharp will launch a more friendly 8K TV at this year's AWE 2018. After all, TV is the best way to display the terminal, and its popularity will play a crucial role. Not only that, in order to improve our "vision", Sharp "8K ecological applications, eight smart lives", from the eight dimensions of work, education, entertainment, family social networking, environmentally friendly cars, property transaction procurement, health and safety to explore, only The coverage is wide enough so that the so-called ecology can be called ecology. Obviously, Sharp is ready to lead the new era of 8K. We also expect Sharp to bring us more surprises at this AWE 2018.
· Hisense
Hisense, as a major domestic TV manufacturer, has further established its leading position in the past two years. At CES 2018 at the beginning of the year, Hisense U9 TV technology shocked four, pioneering the use of 1000 Zone technology, while using 1056 backlight partitions, as well as independently developed Hi View Pro quality chip. The advent of Hisense U9 has undoubtedly proved itself in the high-end TV market. As the originator of dynamic backlight partition technology, Hisense's accomplishments in backlight partition technology have become the pride of domestic brands.
Hisense is expected to launch a close-to-people customized World Cup TV at this AWE
In addition to the flagship U9, Hisense is expected to launch a mainstream model that is more friendly to the people at this year's AWE 2018. It should also be the U series. At the same time, Hisense, as a sponsor of the 2018 World Cup in Russia, will launch a customized model of the World Cup. It is not impossible. At the same time, in order to be able to watch the motion picture better, Hisense will inevitably introduce more targeted and innovative technology to the dynamic picture, let us look forward to it together.
· TCL
TCL, as a major domestic TV manufacturer, has also proved itself in the US market. In the past 2017, TCL TV successfully ranked among the top 3 sales in the US TV market. Powerful Chinese forces.
TCL is expected to fully upgrade its three major series at this AWE
At this AWE 2018 exhibition, TCL is expected to fully upgrade its three major series (X / C / P). As the most high-end TV series under the TCL, the X series is bound to make further improvements in picture quality. The C series is the most extreme viewing experience, and it is expected that the new series will also be fully upgraded in terms of picture quality and sound quality. P series faces more mainstream consumers, this year's updated products are expected to make further improvements in product technology. The three major series meet differently positioned crowds, which is the success of TCL TV.
Write at the end:
With the transition of the domestic economic structure to the consumer economy, the term consumption upgrade has become the mainstream trend in the television market in recent years. In the continuous transformation and upgrading of the color TV industry, it has complied with the vigorous development trend of information consumption, which has also accelerated the update iteration of new display technologies. At AWE 2018, OLED, quantum dots, HDR, artificial intelligence and other new technologies and new products are bound to usher in a concentrated outbreak period, which has also become the main development trend throughout the year.
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