“Uncomfortable air conditioning is a pseudo-healthy air conditioner.†On March 19th, in the “Good Life Comfort Proposition†“Air Conditioning Industry Comfortable Frequency Development White Paper†conference and Hisense Air Conditioning Comfort Frequency Conversion Popularization Startup Meeting, Wang Yunli, General Manager of Hisense Air Conditioning This point of view. At the meeting, Hisense Air Conditioning and China Household Electrical Appliances Research Institute released the White Paper on Comfortable Frequency Conversion of Air Conditioning Industry, which defines the comfort frequency standard. On the same day, Hisense Air Conditioning Co., Ltd. launched a series of comfortable frequency conversion products and launched the “Honghai Action†comfort frequency conversion popularization storm.
The "White Paper on Comfortable Frequency Development of Air Conditioning Industry" released on the same day pointed out that the development of air conditioners has gone through six stages. The sixth stage is the third generation of comfortable inverter air conditioners that realize precise humidity control and intelligent custom air supply. Comfortable air conditioning.
"White Paper Industry Comfortable Frequency Development White Paper" released
With the development of consumption upgrades, user demand is differentiated and high-end. The requirements for air conditioning have gradually evolved from the relatively basic functions of refrigeration, heating, mute, and energy saving to the field of health gain. The audience is focused on the whole age. Focusing on vulnerable groups such as children, pregnant women, and the elderly, health awareness has also become the source of growth for the industry. Air conditioners with health-related functions are emerging in the market.
“Uncomfortable air conditioning is a pseudo-healthy air conditioner.†For the comfort and health of air-conditioning, Wang Yunli, general manager of Hisense Air Conditioning, threw his own opinion.
So, what kind of air conditioner is the user needs?
“What users need is an air conditioner that is comfortable to use. Only by the full-scale comfort of temperature, humidity, cleanliness and air supply can the user's pain point be truly solved, and the user's favorite differentiated demand can be met. A good product that can stand the test of the market." Wang Yunli said.
Wang Yunli, General Manager of Hisense Air Conditioning
Based on user experience and user needs, Hisense Air Conditioning successfully launched the third generation of comfortable inverter air conditioners, Hisense Men's X Air Conditioning, to the market at the beginning of 2018. Hisense Men's X Air Conditioning not only achieves humidity through the original temperature and humidity dual control technology. The precise control, by humidifying and dehumidifying, keeps the temperature and humidity in the most comfortable range of the human body, and its 360° slewing and air supply design can realize the full-angle air supply, and cooperate with the “wind blowing people†and “wind avoiding people†mode. Customized air supply according to the needs of different people, providing comfortable air from multiple aspects such as humidity, temperature, cleanliness and airflow speed.
Hisense air conditioning comfort inverter series products
Just as in 2000, Hisense Air Conditioning launched the “work-frequency variable frequency†storm, and finally gradually promoted the popularization of inverter air conditioners in the industry. This time, Hisense Air Conditioning launched a comfortable frequency conversion storm in the industry through “Honghai Actionâ€, and built and marketed a series of comfortable frequency conversion products. Activities, set off a round of industry product comfort quality upgrades.
On the same day, Hisense Air Conditioning launched the “Honghai Action†comfort frequency conversion storm, and launched a series of comfortable frequency conversion products consisting of three core series of male goddess, goddess and double cleaning. These products are Hisense air conditioners “high-tech, high-quality, appearanceâ€. The representative products of fashion and advanced function are equipped with frequency conversion first-class energy efficiency, intelligent humidification and dehumidification, precise humidity control, zero-sensing wind-proof direct blowing, 360° rotating air supply, custom air supply angle, wind blowing people avoiding people mode. The core elements of comfortable inverter air conditioners, such as indoor and outdoor double cleaning, will become the sharp knife products that lead the popularization of frequency conversion in the next market promotion. At the same time, with the resources of the World Cup IP, CCTV variety and other resources, Hisense Air Conditioning will invest heavily in resources and meet the needs of market demand, inciting the market quality upgrade boom.
"Honghai Action" started
The air-conditioning industry has entered the competition stage of the Red Sea, and the transformation and upgrading has become the consensus of major brands. However, the upgrading of product structure in the market, or the sales of high-end products, has not experienced explosive growth. Hisense Air Conditioning “Honghai Action†will promote the creation of high-quality products represented by comfortable frequency conversion on the one hand, and promote the popularization of comfort frequency conversion in the market through the satisfaction of consumer demand. . In 2018, Hisense's comfortable frequency conversion sales target is more than 80% of its own scale, driving the sales of comfortable industrial frequency conversion products to 60%.
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