Traditional TV manufacturers have regained their enthusiasm for the spring due to the development of the Internet and smart technologies, and living room entertainment has gradually evolved into an ecosystem with smart TV as the core scene. In the increasingly popular market environment of smart TVs, consumers also place higher demands on products that carry the core functions of home entertainment. On August 31st, the century-long consumer electronics brand Sharp joined forces with Tmall Superbrands to formally launch the world’s first “Sharp Despise AQUOS 8Kâ€. As the exclusive launch platform, Tmall teamed up with Sharp to perform a new model of home appliance marketing.
On the evening of August 31, 8K Eco Premiere of Sharp Global was grandly opened in Shanghai and sold exclusively on Tmall Super Brand Day. On the same day, the explosive power of the brand was amazing. The day's sales volume increased by 2160% compared with the previous day. For home appliances, it is not easy to break out on a single day. Sharp's new product launch event and the Tmall Super Brand Day have all gained great attention and sales. It must be said that the traditional home appliance industry has explored new and effective ways to play under the Internet.
Huimin+Interesting, Preheating and Explosive
For the home appliance industry, 8K TV is only a concept before. Sharp chose to launch 88 new 8K TV sets on the day limit of the Tmall Super Brand, which means that 8K TV has really entered the daily life of the general public. However, it is not easy to achieve the goal of detonating on a single day. Therefore, in this cooperation between Sharp and Tmall Super Brand Day, it is particularly important to rely on platform empowerment to make sufficient advancement.
The Sharp Tmall super brand has taken the theme of “8k eye-opening†as its theme. During the warm-up period of the event, various benefits and interest interactions for the benefiting people first gave consumers the dual satisfaction of material and spiritual aspects. On August 24th, from 0:00 to August 30, 22:00, a variety of Sharp TV and air purifiers will be entitled to a six-fold gift and a 9.9-yuan appointment. August 24-31, there are micro-Amoy lucky draw for consumers to enjoy themselves. Of course, for the launch of 8K TV, it is also necessary to let the public know the 8K concept in advance in a way that consumers like to see. During the warm-up period, Tmall Super Brand Day and the fruit shell jointly created a "super brain driver" video, a strong literacy for consumers. In addition, the day of the event, the male god Daniel Wu personally participated in the world's first live 8K show, with users feeling 8K charm, the activities to a climax.
Wu Yanzu recorded the star ID and participated in the first 8K live show in the world. According to statistics, the current Weibo topic #8k has an eye-opening # reading of 22 million, and Sharp star video + viral ad + "super-brain driver" has played more than 6 million. As a result, it is not surprising that Sharp's new product is teeming with the dual temptation of affordable and fun.
Transforming technology concepts and upgrading home entertainment
According to third-party data, China's smart TV penetration rate was only 33.74% in 2012, and it has exceeded 85% by 2016. At the same time, China has added more than 40 million smart TV users each year. Under optimistic market expectations, how to enable consumers to have an ideal home life through technological upgrading and platform customization has become the key to the competition of major TV brands.
The launch of 8K TV on Sharp's Superbrand Day is clearly a milestone in terms of technology. Especially in the field of ultra-fine picture quality, 8K TVs make Sharp one step ahead, and will continue to promote various industry iterations and content innovations through the upgrade of display technologies. At the same time, Sharp said that joining Tmall Super Brand Day is an important part of Sharp's brand communication strategy and layout of 8K TV marketing. Relying on Tmall's powerful platform strength, it will help Sharp to provide more accurate product services to consumers. Improve the shopping experience and improve operational efficiency. In addition, under the full support of Tmall resources, traffic, and platforms, the 8K technology concept has also been transformed into a truly popular lifestyle.
In this cooperation, Sharp and Tmall have undergone long-term planning and marketing strategies, and they have jointly marketed on the Super Brand Day. Through its own data advantages and operational analysis capabilities, Tmall's portraits of the target crowd assist in the development of Sharp. The marketing strategy for this new 8K release. Sharp's 30 million foreign investment is targeted at the needs of the population, playing a beautiful and accurate marketing, and laid the foundation for the ultimate sales achievement. After this campaign, Sharp's many years of high-end, innovative brand image in the LCD TV industry was re-awakened, adding new vitality and attractiveness to the Sharp brand, and bringing together a large number of loyal users.
In fact, in the era of consumer upgrades, home entertainment has become a scene that cannot be ignored. According to statistics, China currently has a population of 1.3 billion, that is, about 400 million households. Each family in China has an average of 3.8 hours of entertainment each day, and the first batch of native users of the Internet have built families. In other words, the audience of the Sharp Tmall Super Brand Day is not limited to the individual, and the whole family represented by them is the more direct consumer group. After all, in the living room economy, the trend of returning to the big screen has gradually become clear. How to implement user insights, develop brand strategies, and rely on resources to promote such global marketing for these consumer groups is what Tmall is best at. It can be said that upgrading the concept of pure technology into a way of life and entertainment is inseparable from the empowerment of Tmall.
As we all know, Tmall has a huge amount of user data, mature artificial intelligence application technology, and many years of operating experience and resource accumulation, which provide all-round support for Tmall Superbrand Day's partners. Therefore, the significance of this Sharp Tmall Super Brand Day is far more than just the world’s first 8K TV, but it is also an upgrade of the family’s entertainment methods based on the brand and drives the ideal life. In the future, Tmall Super Brand Day will continue to lead a more ideal lifestyle in different areas.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
On the evening of August 31, 8K Eco Premiere of Sharp Global was grandly opened in Shanghai and sold exclusively on Tmall Super Brand Day. On the same day, the explosive power of the brand was amazing. The day's sales volume increased by 2160% compared with the previous day. For home appliances, it is not easy to break out on a single day. Sharp's new product launch event and the Tmall Super Brand Day have all gained great attention and sales. It must be said that the traditional home appliance industry has explored new and effective ways to play under the Internet.
Huimin+Interesting, Preheating and Explosive
For the home appliance industry, 8K TV is only a concept before. Sharp chose to launch 88 new 8K TV sets on the day limit of the Tmall Super Brand, which means that 8K TV has really entered the daily life of the general public. However, it is not easy to achieve the goal of detonating on a single day. Therefore, in this cooperation between Sharp and Tmall Super Brand Day, it is particularly important to rely on platform empowerment to make sufficient advancement.
The Sharp Tmall super brand has taken the theme of “8k eye-opening†as its theme. During the warm-up period of the event, various benefits and interest interactions for the benefiting people first gave consumers the dual satisfaction of material and spiritual aspects. On August 24th, from 0:00 to August 30, 22:00, a variety of Sharp TV and air purifiers will be entitled to a six-fold gift and a 9.9-yuan appointment. August 24-31, there are micro-Amoy lucky draw for consumers to enjoy themselves. Of course, for the launch of 8K TV, it is also necessary to let the public know the 8K concept in advance in a way that consumers like to see. During the warm-up period, Tmall Super Brand Day and the fruit shell jointly created a "super brain driver" video, a strong literacy for consumers. In addition, the day of the event, the male god Daniel Wu personally participated in the world's first live 8K show, with users feeling 8K charm, the activities to a climax.
Wu Yanzu recorded the star ID and participated in the first 8K live show in the world. According to statistics, the current Weibo topic #8k has an eye-opening # reading of 22 million, and Sharp star video + viral ad + "super-brain driver" has played more than 6 million. As a result, it is not surprising that Sharp's new product is teeming with the dual temptation of affordable and fun.
Transforming technology concepts and upgrading home entertainment
According to third-party data, China's smart TV penetration rate was only 33.74% in 2012, and it has exceeded 85% by 2016. At the same time, China has added more than 40 million smart TV users each year. Under optimistic market expectations, how to enable consumers to have an ideal home life through technological upgrading and platform customization has become the key to the competition of major TV brands.
The launch of 8K TV on Sharp's Superbrand Day is clearly a milestone in terms of technology. Especially in the field of ultra-fine picture quality, 8K TVs make Sharp one step ahead, and will continue to promote various industry iterations and content innovations through the upgrade of display technologies. At the same time, Sharp said that joining Tmall Super Brand Day is an important part of Sharp's brand communication strategy and layout of 8K TV marketing. Relying on Tmall's powerful platform strength, it will help Sharp to provide more accurate product services to consumers. Improve the shopping experience and improve operational efficiency. In addition, under the full support of Tmall resources, traffic, and platforms, the 8K technology concept has also been transformed into a truly popular lifestyle.
In this cooperation, Sharp and Tmall have undergone long-term planning and marketing strategies, and they have jointly marketed on the Super Brand Day. Through its own data advantages and operational analysis capabilities, Tmall's portraits of the target crowd assist in the development of Sharp. The marketing strategy for this new 8K release. Sharp's 30 million foreign investment is targeted at the needs of the population, playing a beautiful and accurate marketing, and laid the foundation for the ultimate sales achievement. After this campaign, Sharp's many years of high-end, innovative brand image in the LCD TV industry was re-awakened, adding new vitality and attractiveness to the Sharp brand, and bringing together a large number of loyal users.
In fact, in the era of consumer upgrades, home entertainment has become a scene that cannot be ignored. According to statistics, China currently has a population of 1.3 billion, that is, about 400 million households. Each family in China has an average of 3.8 hours of entertainment each day, and the first batch of native users of the Internet have built families. In other words, the audience of the Sharp Tmall Super Brand Day is not limited to the individual, and the whole family represented by them is the more direct consumer group. After all, in the living room economy, the trend of returning to the big screen has gradually become clear. How to implement user insights, develop brand strategies, and rely on resources to promote such global marketing for these consumer groups is what Tmall is best at. It can be said that upgrading the concept of pure technology into a way of life and entertainment is inseparable from the empowerment of Tmall.
As we all know, Tmall has a huge amount of user data, mature artificial intelligence application technology, and many years of operating experience and resource accumulation, which provide all-round support for Tmall Superbrand Day's partners. Therefore, the significance of this Sharp Tmall Super Brand Day is far more than just the world’s first 8K TV, but it is also an upgrade of the family’s entertainment methods based on the brand and drives the ideal life. In the future, Tmall Super Brand Day will continue to lead a more ideal lifestyle in different areas.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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